GRUMPYS
SERVICES
BRAND WORLDS
PACKAGING & PRINT
CREATIVE DIRECTION
INFO
Grumpy’s is a cosy, family-run café built around good coffee, homemade treats and a sense of familiarity. Inspired by visits to your grandparents’ house, the brand mixes humour with nostalgia to create a welcoming neighbourhood spot that feels comforting, characterful and distinctly its own.
PROBLEM
Independent cafés can easily fall into the same familiar visual language, making it difficult to build a personality people remember. Grumpy’s needed an identity that felt warm and nostalgic without becoming dated, while appealing to different generations and capturing the comfort of a proper neighbourhood café.
SOLUTION
I created a character-led identity inspired by the charm of a grumpy grandad. The illustrated Grumpy mascot became the heart of the brand, paired with playful typography, a warm neutral palette and nostalgic details across signage, menus and packaging to create something familiar, fun and full of personality.
