DULA
SERVICES
BRAND IDENTITY
PACKAGING & PRINT
CREATIVE DIRECTION
INFO
Dula is a natural skincare brand built around doing more with less. Its hero balm combines calendula with bakuchiol, a plant-derived retinol alternative, bringing together gentle ingredients in one everyday product. Rooted in Guernsey, the brand champions simplicity, transparency and happier skin.
PROBLEM
Skincare is increasingly marketed towards younger audiences, often without enough education around what’s actually in the products they’re using. With powerful ingredients becoming trends, Dula needed to challenge the noise and create a safer, simpler and more transparent approach to skincare.
SOLUTION
I created a bold, feel-good identity that makes simple skincare feel exciting. From the fluid logo and playful typography to tactile packaging and art direction, Dula was designed to feel approachable and desirable while putting ingredient transparency and education at the heart of the brand.
