MASCOT DESIGN

SERVICES

ILLUSTRATION

MASCOT DESIGN

Creative Direction

INFO

A selection of mascot and character designs created over the years for brands big and small. From food and drink to entertainment and independent businesses, each character has been designed with its own personality, style and purpose.

PROBLEM

Giving a brand a personality isn’t always easy. Whether launching something new or refreshing an existing identity, brands need a way to feel distinctive, memorable and instantly recognisable — without getting lost in a crowded market.

SOLUTION

Using illustration and character design to bring each brand to life. Every mascot is developed around the brand’s personality and audience, creating characters that feel unique, expressive and adaptable across packaging, campaigns, social content and beyond.